When it comes to selling new constructions, few things can make as big an impact as a model home can. To ensure that your model home is serving as an asset to your sales team, you need to take the time to furnish it properly. A furnished model home allows possible buyers to see the potential in the floorplan, which can encourage offers and help you sell more homes.
Here are three tips to keep in mind as you furnish your model home in the future.
1. Invest in furnishings with a low profile.
Buyers are often looking for homes that have an open and spacious feeling. You can use the furniture that you place in your model home to easily create the the illusion of grandeur, even if your finished properties won't have cathedral ceilings.
Furnishings that have a low profile give the illusion of more vertical space. This helps potential buyers feel like the ceilings are taller than they actually are. Combining furniture with a low profile with grand pieces that add vertical height (like tall mirrors or pieces of art) can give your model home the grand feeling it needs to sell more new constructions.
2. Opt for furnishings with high-end finishes.
When it comes the the focal pieces within each room of your model home, it's important that you buy furniture with high-end finishes. You want substantial pieces that look like they are well-crafted. These high-end furnishings will create the illusion of luxury.
Potential buyers will envision themselves living in the model home, and you want them to fall in love with the opulence and prestige the floorplan can offer. High-end furniture can help to complete the illusion that when a buyer invests in a new construction, they will be able to live a more comfortable and opulent life.
3. Let the architecture influence your furniture choices.
In order to maintain harmony between the model home and the furniture you use to decorate it, you must allow the architecture to influence your furniture choices.
A model home with wood flooring, rustic cabinets, and natural finishes would look silly with modern furnishings, and a model home with glass railings and metal finishes would feel strange when decorated with traditional items. Keeping the style of the furniture in keeping with the architectural style of the home will create a polished and cohesive look that buyers will appreciate.
Furnishing a model home correctly takes a little time and effort, but it can yield big returns when it comes to selling more new constructions in the future.